And after today's world premiere, a lot's going to change, and for the cooler.

The #RangeRover #Evoque is a shining example of contemporary design. Configure yours: https://t.co/x7JPb6nsZj ??: @bonjourbluebird pic.twitter.com/ccnHutfMxM

— Land Rover (@LandRover) February 21, 2017

With the 1970 release of the original Land Rover Range Rover, derived from the original Range Rover prototypes of 1969, the luxury SUV came to life. But Land Rover had to keep things on the down-low in advance of revealing such broken ground to the world, which is why it had to hide its 26 pre-production Range Rover models from the world with a code word derived from the Latin: "velare," meaning to veil or cover, became Velar, and a seed was planted in the minds of Land Rover's development experts.

Elevate your off-road driving skills on a #LandRoverExperience. Book your adventure now: https://t.co/Xymuv5nApl #RangeRoverSport pic.twitter.com/iBNeLMSHR3

— Land Rover (@LandRover) February 27, 2017

And so, we arrive at today, where Land Rover decided for good and all to fill a middle ground between the Range Rover Evoque and Range Rover Sport replete with opportunities for design innovation by introducing Land Rover Range Rover Velar. All we know in advance is that this curio's going to showcase a minimalist design approach, utilizing sustainable materials while nevertheless delivering on the advanced engineering we've all come to expect from the Range Rover line.

While we await release of this Land Rover thriller, why not see what a brand-new 2017 Range Rover Evoque or Sport, I4, V6 or V8 powerhouse engine purring under-hood, can bring to the drive-time experience, down the highway and off-the-beaten-path alike? Land Rover Lakeside is home to a showcase of models here at our Macomb, MI showroom. Come by from Grosse Pointe, Shelby Township, Sterling Heights, Troy or points nearby for a test drive today!