In the late 1980s, the Land Rover re-entered the North American market with an exclusive version of the luxurious Range Rover just as the SUV boom was about to take place. The model premiered in America loaded with options never-before-seen on a 4x4 model (power seats and locks, leather, and a high-tech stereo system), and subsequently sold out.
The team at Land Rover Jaguar Lakeside is proud of the internationally-beloved Land Rover brand, which has seen several models and innovations since its introduction in the late 1940s. If you'd like to learn more about the history of Land Rover models, National Geographic has made a fantastic video available for your viewing pleasure:
This year marks the 25 Year Anniversary of The Great Divide Expedition, proving that the Land Rover brand was more than just an oversized family SUV. A convoy of eight 1990 Range Rovers trekked across some of the roughest terrain in the Continental Divide, showing the world that Land Rover models were more than capable of off-road glory.
Land Rover, always focused on performance, tough machinery, and safety features, premiered the Land Rover Discovery shortly after the expedition with much success. Today, the newest version of the model, the compact Land Rover Discovery Sport has proved to be hugely popular.
Interested in one of these models, which have seen over 65 years of technical innovation? Visit us at 18979 Hall Rd. in Macomb, MI to take one for a test drive.